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Lead is a potential customer. Leads are users most interested in your product. For example, you are conducting an advertising campaign and you are interested only in a specific audience. In this ad campaign, you’ve set up targeting for the audience you’re most interested in. You understand that if you choose a sales goal when […]
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GA4 has introduced an updated interface of the GA4 admin area. It is now more aligned with other Google products. You can use the tabs in the left navigation or get quick access by clicking on the links in the Admin tab.
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