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Looker Studio (formerly known as Data Studio) is a data visualization tool from Google. In the interface of this tool, you can quickly build interactive tables, graphs, and charts in a convenient format, which greatly facilitates data analysis. A question arises. Why do you need Looker Studio if you have Google Analytics 4? Google Analytics […]
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Understanding Google Consent Mode parameters: How data collection for analytics and advertising is permitted. When you first visit any website, you’ll see the cookie banner, something like the one in the screenshot below:: These banners may look different depending on the website.. On the other hand, there are cookie records in every browser, including yours. […]
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1. Go to Tag Assistant via tagassistant.google.com 2. In the domains field, click Add domain: 3. Enter the full URL address of your website including the https:// protocol, and click Connect. Leave the Include debug signal in the URL tick, this adds a parameter at the end of the site link, and makes debugging more […]
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UNION is actually SQL(Structured Query Language) operator that is used to combine two or more results of SQL SELECT statements, where you append selected similar columns. SELECT statement selects a table column(s) by column name. Here is how it looks like: But, there is no UNION operator in Looker Studio. Yet there is a type […]
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Attribution is the process/act of apportioning value between traffic attraction channels, clicks, advertising messages or other factors with which the user interacted on the way to conversion. The path to conversion can be short, consisting of one visit (site or resource) during which the conversion occurred, or long. On the way to the conversion, the […]
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Google Signals are session data from sites and applications that a user has visited and that the Google system associates with those users, as well as additional signals from Google accounts that help improve GA4 reports. These signals are received from Google users who have enabled Ads personalization feature in their Google accounts. The ad […]
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This is the first public post of this blog. It is not yet known what specific information will be in this blog. But I definitely know something about marketing. Let’s see what will come of it. Let’s start!
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When a user searches for something on the Internet, he enters search queries. Each of these requests has an intent. Usually, the user’s intent can be understood from the search query. On the Internet, you can find four main types of search queries. Understanding the user’s intent is important for a manager who adjusts advertising […]
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There are several ways to create a new Microsoft Clarity project. We will consider the method of creation directly from the interface of the service itself. With the help of this service, you can analyze the behavior of users on your site. https://clarity.microsoft.com/projects That’s not all. In order for some data to appear in the […]
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Research shows that very few users convert the first time they visit a site. Conversions don’t happen on the first visit, even if you have a very strong brand. And even more so if your product or service is not cheap. Usually, path to conversion for high-price product takes some period of time and a […]
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