Tracking & Data Infrastructure

WE FIX YOUR
MARKETING
DATA.

Specialized Data Engineering for high-growth businesses. We build the pipelines and tracking systems that ad algorithms need to actually perform.

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OUR CORE
CAPABILITIES

01

Precision Tracking

GTM Server-Side, Meta CAPI, and TikTok Events API. We move your tracking from the browser to the server to bypass ad-blockers and cookie restrictions, ensuring 100% data fidelity.

sGTMCAPIGA4
02

Data Engineering

Automated pipelines using Google Apps Script and SQL. We extract data from Marketing APIs and warehouse it in BigQuery for a true single source of truth.

BigQueryApps ScriptSQLGCP
03

Business Intelligence

Looker Studio dashboards that go beyond surface-level metrics. We build interactive reports that connect your ad spend directly to revenue and LTV.

Looker StudioBIAttribution

THE PIPELINE
LOGIC

STEP 01

Audit & Event Layer

We audit your current tech stack and define a tracking plan that covers every critical touchpoint in the customer journey.

STEP 02

Infrastructure Build

Setup of Server-Side GTM and API integrations (Facebook CAPI, Google Ads) to ensure data is clean and actionable.

STEP 03

Data Warehouse

Automating data extraction into BigQuery. No more manual spreadsheets—your data updates in real-time via custom scripts.

STEP 04

AI & BI Layer

Deploying Looker Studio reports and AI agents to analyze trends, predict ROAS, and automate marketing decisions.

TECHNICAL
USE CASES

ENGINEERING

Meta Ads Marketing API to BigQuery

Custom Google Apps Script that authenticates with Meta, pulls granular campaign data, and streams it into BigQuery every 24 hours. Result: Real-time automated reporting.

Tech: Apps Script, REST API, BigQuery, SQL
TRACKING

Advanced Shopify Attribution Script

Wrote a custom script for Shopify that captures UTMs, cookies, and local storage signals, injecting them into order attributes for perfect downstream attribution.

Tech: JavaScript, Liquid, Shopify API
DATA PIPELINE

Cross-Platform ETL & Unified ROAS

Built an automated pipeline to extract daily spend and impression data from Meta, TikTok, and Google Ads APIs. Data is cleaned, currencies are normalized via SQL, and loaded into BigQuery to power a single source of truth dashboard.

Tech: REST APIs, BigQuery, SQL, Data Modeling
INFRASTRUCTURE

Server-Side GTM & Meta CAPI

Deployed a Google Cloud-hosted server container to route events server-to-server. Bypassed client-side ad blockers and iOS restrictions, recovering 20% of lost conversion data for Meta algorithms.

Tech: sGTM, GCP, Meta CAPI, 1st-Party Cookies

LET'S BUILD
SOMETHING
BETTER.

Ready to transform your marketing data from a mess into a competitive advantage? Let's discuss your technical infrastructure.